The Importance of a Digital Marketing Communication Campaign and Brief for Online Businesses

Abstract

A Digital Marketing Communication Campaign includes strategies and activities that are focused on promoting a certain product, brand or service, raising awareness of them, changing image parameters, arousing interest and fulfilling other goals necessary for online business.

A campaign is a way to solve the communication tasks and challenges facing a business in a complex and consistent way. It allows the Target Group to be provided with planned and well-targeted content that meets the current needs of online business.

This article analyzes: the steps to be taken when working on a Digital Marketing Communication Campaign. There is also presented The Importance of a Brief; tips are offered that companies should consider before starting to work on Social Media Content. Finally, there is formulated a conclusion.