CONSUMPTION STYLE AND CONSUMER BEHAVIOR STRATEGIES

Abstract

In the economic literature, despite the high research interest, consumer behaviour strategies that reflect the basic level of consumer behaviour and determine consumer preferences and choices have not yet been fully studied.

Consumer decision-making style, which refl ects the strategic level of the purchase decisionmaking process and consumer behaviour, is also a subject of active interest and research in the economic literature. Scientists have developed a consumption-style research methodology that has been adapted in many countries. The cultural specificity of the decision-making style and its characteristics were identified.

Determining the strategy of consumer behaviour in our country requires adapting the consumption style methodology and conducting relevant research on the Georgian sample.