Acting on the Financial Sustainability of The Enterprise Internal and External Factors in the Covid-19 Pandemic

Abstract

The article addresses some of the issues of ensuring the fi nancial sustainability of industrial enterprises. As it is known, the development of market relations in the country has led to an increase in the fi nancial role of enterprises. The condition of the fi nancial resources of the enterprise is an important factor that determines the results of its activities. The study of the issue assured us that the results of economic activities in the industrial enterprises of Georgia are unfavorable, many enterprises have ended their activities with negative financial results. Therefore, the main goal is to form the right approaches to fi nancial management by enterprises.

In order for an enterprise to develop in a market economy and to prevent its bankruptcy, knowledge of financial management is required, it is necessary to identify all the factors affecting the activity of the enterprise. Both internal and external factors must be identified.

"SWOT" analysis and "PEST" analysis are actively used to assess the market situation of the enterprise. The results of the analysis conducted by the given methods can reveal the signifi cant problems related to the financial policy and strategy of a particular company.